What is Social AI?
Social AI blends insights from multiple disciplines to create systems that respond to human behaviours, cues, and values in complex environments.
These systems go beyond automation—they navigate nuanced decisions, show emergent behaviours, and adapt socially, economically, and ethically to real-world dynamics.
Our Research Themes
- Complex Decision-Making: Modelling uncertainty, trade-offs, and heuristic strategies in synthetic agents that reflect human-like adaptability.
- Behavioural Fidelity & Alignment: Building AI agents that mirror authentic human behaviour across diverse socio-cultural contexts and use-cases.
- Social Interaction & Dialogue: Developing conversational systems and agents that can engage in multi-agent dialogue, social inference, and collaboration.
- Norms, Trust & Ethics: Embedding AI with an understanding of social norms, expectations, and value trade-offs to enhance public trust and institutional reliability.